Originally released in February 2004 in one theater in Yelm, Washington, What the BLEEP Do We Know!? went on to become the fifth highest grossing documentary in the United States, with ticket sales of $12 Million.

Shunned by all movie distributors, the producers set about distributing and marketing the movie themselves in a “proof of concept” strategy to show theater owners there was indeed a market for spiritually oriented films that catered to audiences’ intelligence, not their lowest common denominator.

I Create My Day (Dr. Joe Dispenza in What the BLEEP Do We Know!)

"I wake up in the morning and I consciously create my day the way I want it to happen. Now sometimes, because my mind is examining all the things that I need to get done, it takes me a little bit to settle down and get to the point of where I'm actually intentionally creating my day. But here's the thing: When I create my day and out of nowhere little things happen that are so unexplainable, I know that they are the process or the result of my creation. And the more I do that, the more I build a neural net in my brain that I accept that that's possible. (This) gives me the power and the incentive to do it the next day.

"So if we're consciously designing our destiny, and if we're consciously from a spiritual standpoint throwing in with the idea that our thoughts can affect our reality or affect our life -- because reality equals life -- then I have this little pact that I have when I create my day. I say, 'I'm taking this time to create my day and I'm infecting the quantum field. Now if (it) is in fact the observer's watching me the whole time that I'm doing this and there is a spiritual aspect to myself, then show me a sign today that you paid attention to any one of these things that I created, and bring them in a way that I won't expect, so I'm as surprised at my ability to be able to experience these things. And make it so that I have no doubt that it's come from you,' and so I live my life, in a sense, all day long thinking about being a genius or thinking about being the glory and the power of God or thinking about being unconditional love.

"I'll use living as a genius, for example. And as I do that during parts of the day, I'll have thoughts that are so amazing, that cause a chill in my physical body, that have come from nowhere. But then I remember that that thought has an associated energy that's produced an effect in my physical body. Now that's a subjective experience, but the truth is is that I don't think that unless I was creating my day to have unlimited thought, that that thought would come."